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On 26th May 2017, Hong Kong Tramways unveiled a new logo and visual identity. It also launched a new self-promotional campaign with the slogan “Catch a ride, Catch a smile” illustrating the happy collective memories the citizens share with their beloved Ding Ding. The campaign includes digital promotion and displays on the tram bodies and tram shelters. It depicts the new logo with other smiling characters and iconic elements of Hong Kong. | ||||||||||||
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