This tram was
released in Hong Kong on 7th August 2021.
The following article was published in Marketing-Interactive
on 2nd August 2021
HK
Tramways’ iconic tram system has been awarded the Guinness World
Records title of the “largest double-decker tram fleet in service
As
of its 117-year-old today, HK Tramways now owns and operates 165 trams,
carrying up to 200,000 passengers every day. Apart from the award
ceremony held today, a series of city-wide celebrations such as a
pop-up store and featured crossovers will be held.
“The
double-deck system” refers to the tram system of running on gauge
tracks with trolley poles and operating on a double-decker basis. Other
examples of the double-decker are the UK Blackpool Tram and Egypt
Alexandria Tram.
“It’s
my greatest pleasure to be here to witness and congratulate the HK
Tramways for being officially awarded with the Guinness World Records
title of the largest double-decker team fleet in service. HK Tramways
is a living legend that has served HK since 1904, it carries not just
the passengers but also our collective memories,” said Chan Fan, Frank,
JP, Secretary for Transport and Housing, “The continuous operation and
remarkable services of HK Tramways cannot be sustained without the
dedication and determination of the staff of HK Tramways.”
“Every
year, tourists join residents on these double-decker trams and immerse
themselves in an authentic culture that brings them close to the real
Hong Kong. These in-depth experiences have been one of our promotional
focuses at the Hong Kong Tourism Board. We will continue to do our best
to showcase them through various initiatives, and we will join hands
with the HK Tramways to promote the trams, our city’s cultural icon, to
the rest of the world,” noted in the ceremony by Dane Cheng, executive
director of Hong Kong Tourism Board.
“From
every tiny mechanical part of the tram, every tramcar built in the
depot, every sweat of our motormen, every precise decision made by our
craftsman, every creative input by our fans in the community, every
support casted by the commuting choice of our passengers, to all the
smiles we shared on the tram - they all contribute to the success of
Tramways today, creating such a remarkable achievement we can all share
together,” said Cyril Aubin, managing director of HK Tramways.
As
the Guinness World Records™ Title is a tribute to everyone along our
journey, Tramways is joining hands with a number of like-minded local
and world-renewed brands. Featured crossovers include a photo
exhibition highlighting proud moments with trams with Leica HK, a
collection of limited-edition tram-themed living goods and Tramways’
first mall pop-up store.
Most
recently, HK
Tramways collaborated with Pantone Color Institute to create a
new signature green shade that pays tribute to the HK Tram.
Since
the 1940’s, HK Tram has started furnishing the bodies of its self-built
double-decker tram fleet with the dark green paint left in abundance at
the wartimes. After a century of tramcar manufacturing with continuous
innovations along the way, the famous green tone has become an icon of
Hong Kong and secured its identity globally.
Celebrating
the announcement of the “HK Tram Green”, HKT partnered Home and
Lifestyle Retailer ISSHO46 to launch the first “HK Collection” with six
colors collected from elements of the city, ranging from HK Tram,
landmarks to local cultural icons. The collection comprises of
loungewear (t-shirt), cup and coaster set will be launched. |
