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Brand Hong Kong - 'Asia's world city'		 Click here to return to the XTRA Index page

You can return to the main XTRA index page by clicking on the XTRA logo
       
Brand Hong Kong was launched in 2001 as a government program designed to promote Hong Kong as 'Asia’s World City'.

The idea of 'branding' Hong Kong originated in 1997, when much attention was focused on the handover of Hong Kong to China. There was concern that Hong Kong's ability to remain as an international financial centre as well as a global city. The decision to develop Brand Hong Kong was finally taken by the Government of Hong Kong in 2000.

Extensive research and consultation was undertaken in Hong Kong and internationally, leading to the choice of 'Asia’s world city' as the brand motto that best reflects the city’s traits, while a stylised dragon was considered to best represent the Hong Kong’s visual identity. The government review of 2008-09 was undertaken to identify changes that had taken place in and around the city since 2001, and to incorporate those changes into the brand, which was launched in 2010.


Buses, trams and ferries are regularly decorated in Brand Hong Kong liveries. Buses and trams tend to have Chinese text on the offside and English on the nearside.
In 2010, two trams, 31 and 69, were each decorated in the revised livery, 31 carrying all-over Chinese text whilst 69 carried all-over English text.
It is also normal for at least one Star Ferry to carry the livery.

Several models featuring Brand Hong Kong liveries have been released, these covering all the above modes of transport. The first, issued in December 2002, featured Citybus Dennis Dragon 855 (MB107). After a lengthy gap, a Star Ferry was released in May 2010, this featuring the updated livery. Models of the two trams mentioned above were released in September and October 2011.
   
A model of the long awaited Kowloon Motor Bus Dennis Dragon was realised on 12th July 2013 when models of both S3N351 and S3N369 were released.

In November 2013 no less than five Asia World City models were released, two further KMB Dennis Dragons, two KMB Wrights Gemini 2 bodied
Volvo B9TLs and a New World First Bus Alexander ALX500 bodied Dennis Trident.
   
My special thanks to Donald MacRae, Philip Chan, Hong Choi, Keith Wood and Andy Higgins for allowing me the use of their photographs.
   
Click to enlarge
Citybus Youngman JNP6105GR 1818 captured in November 2022
   
© Bus Dream Land
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New World First Bus 12.8 metre ADL 'facelift'
Enviro500 6197 pictured in November 2022
   		 Citybus ADL Enviro500NG 8337
pictured in November 2022
   
© Anthony's Bus Homepage
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In November 2013, a modified livery was noted, with the dragon head re-appearing and icons of Hong Kong added to the lower panels.
 
Kowloon Motor Bus Wrights Gemini 2 bodied Volvo B9TL AVBWU237
November 2013 - Donald MacRae		 Citybus Duple Metsec bodied Dennis Trident 2124
November 2013 - Keith Wood
     
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Kowloon Motor Bus Wrights Gemini 2 bodied Volvo B9TL AVBWU248
June 2012 - Philip Chan
 Kowloon Motor Bus Wrights Gemini 2 bodied Volvo B9TL AVBWU5
April 2012 - Hong Choi
   
Model of both these buses were released in November 2013
For AVBWU248 see DW10518 and for AVBWU5 see DW10519   
   
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Citybus Duple Metsec bodied Dennis Trident 2137 Kowloon Motor Bus Salvador Caetano bodied Scania K310UD ASU22
     A model of sister vehicle ASU5 was released in August 2014 - DW10806
   
November 2012 - Keith Wood
   
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Kowloon Motor Bus Duple Metsec bodied Dennis Dragon S3N369
December 2011 - Oriental Model Buses 		Kowloon Motor Bus Duple Metsec bodied Dennis Dragon S3N369
December 2011 - Philip Chan
     
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Kowloon Motor Bus Duple Metsec bodied Dennis Dragon S3N369
December 2011 - Philip Chan
   
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Kowloon Motor Bus Duple Metsec bodied Dennis Dragon S3N369
November 2011 - Keith Wood		 Kowloon Motor Bus Duple Metsec bodied Dennis Dragon S3N351
November 2011 - Donald MacRae
     
Models of both these buses were released on 12th July 2013
   
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Citybus Alexander bodied Volvo Olympian 991
February 2011 - Philip Chan		 New World First Bus Duple Metsec bodied Dennis Trident 3356
September 2010 - Philip Chan
   
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New World First Bus Alexander Dennis Enviro500 5505
August 2010 - Philip Chan		 New World First Bus Alexander ALX500 bodied Dennis Trident 1014
August 2010 - Philip Chan

A model of this bus was released in November 2013 - see 38512
      
 
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New World First Bus Duple Metsec bodied Dennis Trident 3301
September 2009 - Philip Chan
   
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Citybus Volvo B6LE/Jit Luen 1353
December 2002 - Oriental Model Buses
 Citybus MAN NL262 1550
October 2002 - Donald MacRae
   
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New World First Bus Alexander ALX500 bodied Dennis Trident 1116
October 2002 - Donald MacRae		 New World First Bus Alexander ALX500 bodied Dennis Trident 1119
October 2002 - Donald MacRae
   
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New World First Bus Alexander ALX500 bodied Dennis Trident 1643
October 2002 - Donald MacRae
     
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Tram 31 with Chinese text
November 2011 - Oriental Model Buses		 Tram 69 with English text
December 2010 - Oriental Model Buses
     
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Tram 83 with Chinese text
February 2008 - Andy Higgins		 Tram 93 with English text
February 2008 - Andy Higgins
    
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Tram 83
November 2005 - Andy Higgins
   
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Tram 29
October 2002 - Donald MacRae
Tram 22
October 2002 - Donald MacRae
   
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'Night Star'
December 2011 - Oriental Model Buses		 'Morning Star'
February 2008 - Andy Higgins
   
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'Shining Star'
October 2002 - Donald MacRae
   
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Hong Kong and Kowloon Ferry catamaran 'Sea Smooth'
December 2011 - Donald MacRae
   

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This page last updated Saturday, 19th November 2022
 
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